Marketing Services Terms
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This document is one of 12 controlled documents in the Legal, Privacy & Service Governance Compendium.
These Marketing Services Terms apply to marketing strategy, campaign services, content, advertising, digital marketing, SEO-related work, creative services, analytics, website marketing, social media, lead-generation support, and related Marketing Services provided by Immense Click.
1. Scope
The applicable proposal or statement of work defines:
- channels;
- deliverables;
- campaign scope;
- management fees;
- media budget;
- timelines;
- reporting;
- creative work;
- revisions;
- and other project requirements.
2. No Guaranteed Marketing Outcome
Marketing performance depends on numerous factors outside our control.
Unless expressly guaranteed in writing, Immense Click does not guarantee:
- a number of leads;
- sales;
- revenue;
- ROAS;
- conversion rate;
- rankings;
- traffic;
- impressions;
- advertising approval;
- viral reach;
- media coverage;
- platform distribution;
- or customer acquisition cost.
3. SEO
Search engines independently determine crawling, indexing, ranking, snippets, AI summaries, local results, and other search presentation.
SEO recommendations are intended to improve relevant technical, content, authority, and discoverability signals but cannot guarantee a specific ranking.
We will not knowingly fabricate a physical office location solely to deceive search engines or users.
Service-area optimisation may truthfully identify markets such as Bengaluru and Hyderabad where Immense Click actively provides or offers services.
4. Client Claims
The client is responsible for the factual and legal accuracy of claims concerning its:
- products;
- prices;
- qualifications;
- testimonials;
- performance claims;
- offers;
- guarantees;
- regulated products;
- and business practices.
Immense Click may refuse a claim or campaign that appears materially deceptive or unlawful.
5. Client Assets
The client represents that it has appropriate rights to trademarks, images, footage, databases, mailing lists, testimonials, music, text, and other material it provides.
6. Approvals
Where client approval is required, the client should review materials promptly.
Approval of a creative, advertisement, landing page, campaign, or claim indicates authorisation to proceed, subject to any later platform decision.
7. Advertising Accounts
Advertising platforms may:
- reject campaigns;
- suspend accounts;
- change algorithms;
- change pricing;
- alter targeting;
- remove features;
- or impose additional verification.
These decisions are outside our control.
8. Advertising Spend
Unless expressly stated otherwise, advertising/media spend is separate from Immense Click's management or professional fees.
Platform spend may be paid:
- directly by the client;
- through a client advertising account;
- or under another arrangement identified in writing.
9. Third-Party Platforms
Marketing Services may depend on platforms operated by third parties.
Immense Click is not responsible for platform outages, suspensions, algorithm changes, policy changes, data discrepancies, or other matters outside our reasonable control.
10. Leads and Databases
Client use of leads, customer lists, prospect information, tracking technologies, and marketing databases must comply with applicable privacy, electronic marketing, and consumer-protection laws.
A client must not instruct Immense Click to use unlawfully obtained marketing lists.
11. Consent
Where a campaign requires opt-in consent, the client is responsible for ensuring that the underlying data collection and permissions are lawful unless Immense Click has expressly accepted responsibility for designing and operating that consent system.
12. Intellectual Property
Client-owned materials remain the client's property.
Immense Click's pre-existing:
- processes;
- frameworks;
- templates;
- know-how;
- methodologies;
- automation systems;
- and reusable tools
remain Immense Click property.
Ownership or licensing of custom deliverables will be determined by the applicable statement of work.
13. Reporting
Analytics platforms may use different attribution models.
Reported results may therefore differ among advertising platforms, analytics services, CRM systems, payment systems, and actual financial records.
14. Pausing or Terminating Campaigns
Campaigns may be paused where:
- invoices remain overdue;
- required client approvals are missing;
- advertising accounts are unavailable;
- campaigns present a legal or platform-policy risk;
- or necessary dependencies have not been provided.
15. Refunds
Marketing fees for work already performed are generally non-refundable except where mandatory law or a written agreement provides otherwise.
Advertising spend and third-party charges are subject to their respective provider rules.
16. Confidentiality
Client strategy, credentials, unpublished campaigns, business information, and non-public performance information will be handled subject to applicable confidentiality obligations.